Marketplace

Fixed attribution before spending more

The team wanted a bigger paid budget. The reporting couldn't tell them what was already working, so we fixed that first.

[metric] reduction in wasted spend

The situation

A request for a larger paid budget, with no reliable way to say which of the existing channels was producing revenue.

What we did

Rebuilt source tracking end to end, from ad click through to closed-won
Reconciled self-reported attribution against tracked attribution
Set one dashboard as the source of truth and retired the competing four

Result

Replace with the measured outcome.

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